TRUSTED BY INNOVATIVE BRANDS
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What Is Interactive Video?
In an era of constant change, capturing consumer interest is more challenging than ever, and interactive videos present a compelling advantage over traditional formats.
Enter Shoppable videos—these engaging interactive digital content include embedded product links or tags, allowing viewers to click on specific parts of the video to quickly access product information and make purchases without leaving the viewing experience. They feature a Call to Action that emerge during video play, emphasizing the interactive aspect of the content.
See it
Viewers see that a video or live stream is shoppable via the prompt in the upper left of the video screen.
Click it
Viewers engage by self-selecting specific products or services of interest, at any time while they watch.
Get it
The "get it now" feature provides a seamless path-to-purchase directly from the brand's product page.
The Future Of eCommerce
The 90’s want their website back
Shoppable video is transforming the marketing game, turning linear video into immersive and engaging experiences. Bridge the gap between inspiration and action, by enhancing the customer journey with a richer, more interactive experience.
Boost engagement
With the rise of mobile content consumption, brands need to effectively capture the attention of their audience. Interactive videos deliver engaging experiences that motivate viewers to act.
By integrating shopping options within these videos, brands can elevate viewer interaction and engagement, leading to a more energetic marketing strategy.
conversion rate
Interactive and shoppable videos improve the shopping experience, resulting in increased conversion rates over traditional formats.
They enable users to click, explore, and seamlessly purchase products directly within the video, streamlining the purchasing process which serve as effective marketing tools for brands.
data Insights
Brands can greatly benefit from interactive shoppable content, which provides essential insights into how customers behave and engage. By delving into this data, companies can fine-tune their marketing approaches, discover their most popular products, and boost sales by catering to what their audience desires.
Additionally, shoppable videos allow brands to collect valuable first-party data, improving their grasp of consumer preferences to optimize content and increase conversion rates.
Brand awareness
Shoppable videos designed for brand awareness provide a unique way to showcase products and narratives while enabling viewers to purchase directly through interactive features like product tags.
This format combines brand visibility with instant shopping, enhancing the experience through engaging storytelling. Unlike traditional videos, these interactive formats increase viewer engagement,improving attention, retention, and recall.
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