TRUSTED BY INNOVATIVE BRANDS
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What Is Interactive Video?
In today's rapidly evolving landscape, attracting consumer attention has become increasingly difficult, and interactive videos offer a significant edge compared to conventional formats.
Shoppable videos are a form of interactive content that includes clickable hotspots, allowing viewers to make purchases directly from the video.
This innovative method merges captivating visuals with e-commerce capabilities, empowering consumers to buy highlighted products and seamlessly connecting the experience of discovery with the act of purchasing.
See it
Viewers see that a video or live stream is shoppable via the prompt in the upper left of the video screen.
Click it
Viewers engage by self-selecting specific products or services of interest, at any time while they watch.
Get it
The "get it now" feature provides a seamless path-to-purchase directly from the brand's product page.
The Future Of eCommerce Is Here
The 90’s want their website back
Shoppable video is transforming the marketing game, turning linear video into immersive and engaging experiences. Bridge the gap between inspiration and action, by enhancing the customer journey with a richer, more interactive experience.
Boost engagement
With the rise of mobile content consumption, brands need to effectively capture the attention of their audience. Interactive videos deliver engaging experiences that motivate viewers to act.
By integrating shopping options within these videos, brands can elevate viewer interaction and engagement, leading to a more energetic marketing strategy.
conversion rate
Interactive and shoppable videos improve the shopping experience, resulting in increased conversion rates over traditional formats.
They enable users to click, explore, and seamlessly purchase products directly within the video, streamlining the purchasing process which serve as effective marketing tools for brands.
First-Party data Insights
Brands can greatly benefit from interactive shoppable content, which provides essential insights into how customers behave and engage.
By delving into this data, companies can fine-tune their marketing approaches, discover their most popular products, and boost sales by catering to what their audience desires.
Additionally, shoppable videos allow brands to collect valuable first-party data, improving their grasp of consumer preferences to optimize content and increase conversion rates.
Brand awareness
Shoppable videos designed for brand awareness provide a unique way to showcase products and narratives while enabling viewers to purchase directly through interactive features like product tags.
This format combines brand visibility with instant shopping, enhancing the experience through engaging storytelling.
Unlike traditional videos, these interactive formats increase viewer engagement, improving attention, retention, and recall.
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